Bringing Puglia to Life: The Dolce Bontà Stand by Vek Studio at TuttoFood Milano
At Vek Studio, every project is a journey into the heart of a brand’s identity. A journey made of listening, creativity, and meticulous attention to detail.
For Dolce Bontà, on the occasion of TuttoFood Milano, we imagined and designed a stand that would tell much more than a product story: we wanted to convey the authentic soul of a Puglian company, which has been crafting fragrant tarallini with passion for over 40 years.
A space that felt warm, welcoming, and immediate.
A corner of Puglia made of roots, flavour, and simplicity — where design meets tradition.
To strengthen the connection with the brand’s origins, we proposed a scenographic element with deep symbolic value: an olive tree made of papier-mâché, crafted by master artisan Deni Bianco.
An original touch that celebrates craftsmanship and the beauty of things made with care — just like Dolce Bontà’s tarallini.
A distinctive sign that told a story of origin, skill, and passion.
But we didn’t stop at the stand. The entire communication project followed a cohesive and inspired visual line. From packaging to social media, all the way to desk promotion, every piece spoke the same language.
For the occasion, we created a unique promotional postcard. The visual? Unexpected and eye-catching: a texture of tarallini and wisteria petals. Visually striking and impossible to ignore.
A QR code led visitors to the digital catalogue, replacing the traditional printed version with a light, modern, and well-received alternative.
To complete the coordinated image, we also designed business cards printed on Fedrigoni Woodstock paper, chosen for its natural look — perfectly in tune with the brand’s essence.
At Vek Studio, we believe every brand has a unique story.
Our job is to give it form, colour, and voice.
With passion, vision, and a constant desire to surprise.
