Rebranding Partenope Pasta da Dea
Rebranding is a strategic change of a brand implemented in order to modify its market positioning and perceived value.
This is what we created for Pasta PARTENOPE, the Pasta da Dea.
The hand-drawn pictogram depicting the silhouette of the Parthenope mermaid with her curly hair simulates both the waves of the sea and the pasta itself.
A strong icon, which not only evokes history, but is a reminder of our tradition abroad.