Rebranding Partenope Pasta da Dea


Rebranding Partenope Pasta da Dea

Rebranding is a strategic change of a brand implemented in order to modify its market positioning and perceived value.

This is what we created for Pasta PARTENOPE, the Pasta da Dea.

The hand-drawn pictogram depicting the silhouette of the Parthenope mermaid with her curly hair simulates both the waves of the sea and the pasta itself.

A strong icon, which not only evokes history, but is a reminder of our tradition abroad.


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